Thursday, January 8, 2009

Emphasize the "green" aspects for more press


How green is your project? Any building project that has a green component continues to get good press coverage. When planing your photography shoot try to maximize your editorial potential of it's environmentally friendly features with in-depth coverage. A well photographed project has a much better chance to get published when the magazine editor has a choice of great images. Talk with your photographer about their policies regarding the editorial use of assignment images. I prefer to license the editorial use of my images directly to the magazine at their established rates. For those few magazines which do not budget for photography I ask my commissioning client to pay that fee if editorial use was not part of our original agreement.