Friday, August 22, 2008

Location, Location, Location

The often quoted real estate expression "Location, location, location" applies to successful architectural photography siting as well. Choosing the best angle for your project involves selecting the best point of view that tells the complete story. That viewpoint may be from across the street, from another building or in this example from the water. These two New York City glass residential towers by architect Richard Meier are shown in context to their proximity to other well known NYC icons like the Empire State and Chrysler buildings. That gives the viewer a sense of their Perry Street location in lower Manhattan.
Take the time to review all view options with your photographer when you are considering the possible views for your project.

Thursday, August 7, 2008

Green Manhattan

One of the more interesting new buildings in the Manhattan skyline is the Hearst Tower on 57th street. This new Norman Foster designed 46 story office tower is the headquarters of the Hearst Corporation and the first green building completed in New York City (2006). The unusual triangular framing pattern is known as "diagrid". The building was constructed of 80% recycled steel by Turner Construction. The building's design allows it to use 25% less energy than the minimums set by the city of New York, which helped it earn a LEED gold designation.
Photographing reflective buildings requires careful planning for camera and sun angle to yield the best results.